Luxury line created by locals pays off
BY ANGIE FENTON
Nearly a decade ago, I met Dr. Rebecca Booth, a board-certified obstetrician and gynecologist and senior partner at Women First of Louisville. She’d written a book titled, “The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age,” which garnered national attention. So, I was excited when she and her sister Cecil Booth – a rockstar of marketing in the beauty industry and a University of Kentucky grad – agreed to meet with me to talk about VENeffect, a line of anti-aging skin care they developed using 100 percent natural plant-based phytoestrogens.
Touted as products that “safely and effectively reverse the signs of aging that are directly the result of decreasing estrogen to preserve and restore the youthful glow of healthy, vibrant skin,” they’re now available at Neiman Marcus, Soft Surroundings, Bloomingdales, Amazon.com and more.
For years, I have been a faithful user of RéVive skincare products, which are pricey but I apply them sparingly, so each bottle lasts for about a year, which is worth it. So, I was a little hesitant to try something new, but how many times do you get to meet the actual creators of a luxury skincare line and, added bonus, already have a relationship with one of them, whom you trust and respect?
For the past month, I’ve been using the Pore Minimizing Cleanser and Anti-Aging Intensive Moisturizer twice a day, followed by the Anti-Aging Eye Treatment and Anti-Aging Lip Treatment. Skeptical though I was, the truth is my skin hasn’t looked or felt this good in years, especially after pregnancy did a number on it. My fine lines have lessened, my skin is clearer and – dare I say it? – yes, my skin is more vibrant. Count me among the growing legion of VENeffect fans.
Just like with most luxury skincare lines, the products aren’t cheap; they range from $60 for the cleanser to $195 for the Firming Phyto-Lift Serum (which I have yet to buy…but maybe one day soon). Keep in mind that VENeffect products can be applied with a light hand – unlike most drugstore brands – so they last a long time, which makes them worth it. Find out more about VENeffect at veneffect.com.