October 15, 2025

Privacy Policy

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Notice About Your Privacy Rights:

Our Web Site:

When you visit our Web site at www.extolmag.com, we want you to feel secure that we respect your privacy. The only private information we have about you is the information you choose to give us (such as providing feedback or completing a form). We do not release that information to others without notifying you and getting your consent. We may use “cookies” on some pages of our Web site for the purpose of serving you better. A cookie is a small element of data that a Web site can send to your browser, which may then be stored on your system. Data collected from cookies helps us determine how many people visit certain pages, ultimately enabling us to improve our site design and content. If you prefer, your Web browser can be set to provide you a notice before you accept a cookie.

Mobile App:

The Types of Information we collect in the App:

Through your use of our App, we may collect personal information from you in the following ways:

(a) Personal Information You Provide to Us.

  • We may collect personal information from you, such as your first and last name, address, e-mail, and telephone number when you create an account.
  • If you provide feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply.
  • We also collect other types of personal information that you provide voluntarily, such as any information requested by us if you contact us via email regarding support.

(b) Personal Information Collected Via Technology. We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications and other online services, such as:

  • Device data, such as your computers or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information such as city, state or geographic area. Additionally, if our App needs to access protected features of your device, then you will have an opportunity to provide consent. In the event that you decline to provide express consent, then the App will not be permitted to access data gated by your device’s permissions model. Without your express consent, the App will not allow use of the protected feature or related data.

    If and when our App accesses your:
    • phone or contact book data;
    • device location; or
    • other background restricted permissions, then all related data is treated as personal or sensitive data.
  • Restricted permissions accessed by our App include:
    • Use of Biometrics – We collect information about your biometric identifiers when you use our App, which enables us to streamline your authentication and login experience and access our Services with less friction.
    • Precise or Fine Location – We collect information about your location when you use our App, which helps us offer features like search results for weather locations, and messages based on your general location.
  • Use of Biometrics – We collect information about your biometric identifiers when you use our App, which enables us to streamline your authentication and login experience and access our Services with less friction.
  • Precise or Fine Location – We collect information about your location when you use our App, which helps us offer features like search results for weather and messages based on your general location.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.
  • Local storage technologies, like HTML5 and Flash, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
  • Location Information. If you have enabled location services on your phone and agree to the collection of your location when prompted by the Services, we will collect location data when you use the Services even when the app is closed or not in use; for example, to provide our weather data or push notifications to specific areas. If you do not want us to collect this information, you may decline the collection of your location when prompted or adjust the location services settings on your device.

How we use your information collected in the App:

(a) General Use. In general, we use your personal information collected through your use of our App to respond to your requests, to provide you the Services you request, and to help serve you better. We use your personal information, in connection with the App, in the following ways:

  • facilitate the creation of, and secure and maintain your account;
  • identify you as a legitimate user in our system;
  • provide the services you request;
  • improve the quality of experience when you interact with weather radar services;
  • send you administrative e-mail and/or text notifications, such as weather alerts and other push notifications; and
  • send surveys, offers, and other promotional materials related to Extol Media or its advertising partners.

(b) Compliance and protection. We may use your personal information to:

  • comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities;
  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • audit our internal processes for compliance with legal and contractual requirements and internal policies; and
  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

(c) Creation of Non-Identifiable Data. The App may create de-identified information records from personal information by excluding certain information (such as your name) that makes the information personally identifiable to you. We may use this information in a form that does not personally identify you to analyze request patterns and usage patterns to enhance our products and services. We reserve the right to use and disclose non-identifiable information to third parties in our discretion.

E-Mail:

When you send us an e-mail that is general in nature and we respond, these are generally are not secure. A secure (encrypted) e-mail is available on the website and mobile app as “contact us” or “submit events or photos.” This link is appropriate for e-mails that contain personal information that should remain secure.

SMS Text Messaging

You may elect to receive security alerts and general account information alerts via SMS Text messaging. Phone #s obtained through SMS text messaging are not shared with 3rd parties.

Children’s Privacy

Protecting the privacy of our children is essential. For that reason, our Web site is not structured to attract children under the age of 13. Parental consent is required for children under 13 to provide personally identifiable information via our Web site.

How to Contact Us

If you would like additional information, or have questions regarding Extol Magazine LLC aka Extol Media, Extol Weather, and/or Extol’s Privacy Policy, please telephone us at 502.338.5083 and ask for our Jason Applegate, Co-Founder/Owner, or send us an e-mail. You may also write to us regarding our Privacy Policy. Send to:

Extol Media
Attn: Jason Applegate (Privacy Policy)
P. O. Box 1578
New Albany, Indiana 47151-1578