Tag Archives: SoIN Tourism

Business 101 | Jim Epperson

screen-shot-2018-10-08-at-9-53-46-amJim Epperson

Executive Director

SoIN Tourism


“A requirement for us to be a competitive community is greater common vision among elected leaders and communication across borders.”


Boards, volunteer or community work:

Indiana Tourism Association – Government Affairs Co-Chair & Board of Directors; Destinations International – Advocacy Committee; One Southern Indiana, Board of Directors; IU Southeast Chancellor’s Medallion Committee; Rotary Club of New Albany – Community Toast Committee; Falls of the Ohio Foundation – Community Leadership Council.


In terms of growth and economic development, where would you like to see Southern Indiana in 10 years?

Southern Indiana has amazing potential, and we are seeing little bits of it achieved every day with new businesses, new residents and improvements to our quality of place. I often hold up northern Kentucky (Covington & Newport and the greater three-county area) as an example of potential realized and where we can be in the future. Their growth is not without mistakes from which we can learn.


Our growth needs to foster success for even more local, independent business that has rejuvenated our downtowns. The authenticity of local is vital to help us carve out our own niche within the collection of Louisville “neighborhoods.”


A requirement for us to be a competitive community is greater common vision among elected leaders and communication across borders. Our most transformative projects are going to be regional and will require that kind of cooperation.


Who or what motivates you?

In destination marketing, we work to bring visitors to town who spend money here. What they spend here supports jobs in the hospitality and tourism sectors and beyond. That person who has a job in hospitality because of the people we bring to town is my motivation. Hospitality provides a path regardless of degree; our industry provides a second income on a flexible schedule for the household so that childcare is easier; almost all businesses in the sector are small and entrepreneurial; and our industry provides most peoples’ first jobs, training them for a career of contribution.


What habits/routines have helped with your success?

I am a proponent of ongoing professional development for me and our team. Attending conferences and workshops, sharing with colleagues from around the state or country, refreshes and refocuses us by getting us out of our daily routine. Time away allows us to think about how to bring that next cutting-edge idea back home and put it to work.


What pushes you through your most difficult times?

Knowing that I can retreat to important things like faith and family combined with a network of incredible colleagues who have been there, done that, gets me through the rough patches.


What are you most proud of professionally?

Having been able to explore my profession in different places but ending up back in my hometown and being able to contribute to our common success.

Indiana Tourism Awards

Sponsored by Midwest Living

Worth The Wait: Clarksville Cove Makes Huge Splash

By the Extol Team | Courtesy Photos

After a full year of being closed for renovations, Clarksville Cove Family Aquatic Center has opened once again.

Talk about worth the wait: The Southern Indiana family fun destination now features three splash pads with interactive spray ’n‘ play equipment, a body slide, tube slide and swimming pool, all of which are heated. This will allow the center to stay open until October, said Ken Conklin, communications director for Clarksville Parks & Recreation.

Plus, there’s a full-service Toucan Café and the addition of a party zone that offers a semi-private area sectioned off and available for rent.

Party packages vary in price and amenities, but all offer admission for up to 20 people. For example, the Ripple Package ($175) includes use of the Special Birthday Party Zone for 90 minutes; a Clarksville Cove T-shirt for the birthday child; a Clarksville Cove “Free Fill” Cup for the birthday child that allows free refills of  any concession beverage for the day; 20 Clarksville Cove party invitations; a Happy Birthday announcement over Clarksville Cove’s public address system; plates, napkins and forks for birthday cake; and the ability to bring your own cake (so long as it isn’t an ice cream cake).

The Splash Package ($250) includes everything in the Ripple Package along with hot dogs, chips and juice pouches for 20. The Wave Package ($300) includes everything in the Ripple Package plus cheeseburgers, chips and juice pouches.

The Hurricane Package includes everything in the Ripple Package plus five large pizzas and 20 juice pouches. Clarksville Cove is also available for rent to host a private event. Prices ranges from $500 to $700.

The renovations and improvements include extended hours – 11 a.m. to 7 p.m. Monday through Sunday – as well as improvement on energy costs, Conklin said.

Swim lessons for adults and children three and older are also offered at the aquatic center. Classes occur in the evenings during the week or on Saturday mornings.

Low-impact water aerobics and Aqua Zumba are also offered. Drop-ins are welcome at $6 per class.


Clarksville Cove 

800 S. Clark Blvd Clarksville

Hours of Operation
May 27-July 30
Open daily 11 a.m. to 7 p.m.
July 31-Sept. 4
Weekdays 4-7 p.m.
Weekends & Labor Day 11 a.m. to 7 p.m. Sept. 9-Oct. 1
Weekends only 11 a.m. to 7 p.m.

Daily Admission Prices
General Admission $7

After 4 p.m. $5

2 years old & under Free

Group rate (20 or more) $6

*Group reservations must be made at least one week in advance. Day care, summer camps and other child care groups may only schedule visits on Tuesdays and Thursdays.

SoIN Summer Fun

Clarksville Cove isn’t the only



224 W. Daisy Lane
New Albany

New Albany’s River Run Waterpark is a state-of-the art aquatic center for the whole family. Enjoy w3getting wet and wild on the waterslides, relax on innertubes around the lazy river or get soaked on the steamboat water feature. There’s even a poll for the littlest ones. You also can get your workout on with water walking and lap swimming before River Run opens and from 5 to 7 p.m. Cost is $3 per visit. Swim lessons are $30 per swimmer per session. Admission to the waterpark is $7 for Floyd County residents, $9 for Indiana residents and $15 for people who live out of state.


515 Marriott Drive

Atlantis Water Park in Clarksville is located next to the Clarion Hotel Conference Center Louisville North. Highlights include Tsunami Sea, a wave pool; Mount Olympus, a towering 43-foot maze of water slides; and King’s Neptune Cove, the perfect place for little kids. Admission is $8 Monday through Friday, $10 on weekends and holidays and kiddos under 1 year old are free. Season passes are $70 per person.



2107 Middle Road

The Jeffersonville Aquatic Center features a six-lane, 50-meter competition pool, zero depth entry family play pool, sprayground, two water slides, full-service concessions and a skate park. There’s also a development swim team for ages 5 to 18 and swim lessons, too. Admission is $6 for Jeffersonville residents, $7 for Indiana residents and $12 for out of state residents.


1000 Park St.


Charlestown Family Activities Park has a variety of options for young and old. Admission to the pirate-themed splash pad and playground is $3 for ages 2 and up. Miniature golf is $5 per person per game. Rollerskating is $5; skate rental is $2. There is ample seating and a variety of treats at the concessions. Party room and park rentals are also available. Tuesdays are family nights in June and July. Admission is $3 per person from 5-8 p.m. and includes mini golf, roller skating, splash pad and playground. Magic shows by Perry Warren the Magical Entertainer occur at 7 p.m. June 13, June 27 and July 11. The shows are free with paid admission. Boy Scout Troop 80 hosts its annual BBQ Dinner Fundraiser 5 to 9 p.m. July 8. Admission is $3 for unlimited skating, mini golf and splash pad use. The Paul Boggs Band will take the stage 8 to 10 p.m.