Tag Archives: body and brow

Waxing Poetic

screen-shot-2019-03-07-at-4-41-17-pmBody & Brow’s Kate Pridham and her team offer top-notch waxing services – and more – in New Albany.


If you live in Southern Indiana, you don’t have to travel across the bridge to Louisville for top-notch pampering and excellent services. That’s the message Kate Pridham, owner of Body & Brow Boutique, 141 E. Spring St., wants you to know.

“I am from Louisville and I chased a boy (her husband, John Ashton) across the bridge and fell in love with him and with Southern Indiana,” Pridham said. “I saw the need and opportunity for this type of service in Southern Indiana, and in 2016 I opened a body waxing boutique and specialized in full body waxing for men and women. We focused on a lot of brows and Brazilian waxes, and then started doing makeup lessons and special occasion makeup due to heavy demand.”

As her business grew, Body & Brow added additional services, including a full line of makeup, bridal makeup, air-brush spray tans and more. Customers from across Southern Indiana and Louisville flock to Pridham’s cozy downtown location, which has grown to include six beauty technicians.

“I chose downtown New Albany because I wanted this to be a destination location,” said Pridham, who has also proudly serves an unofficial ambassador for the area and her fellow business owners.

“Customers can get their brows done here, then grab a bite to eat or pop in a boutique like Dress & Dwell – which is across the street – and enjoy their day,” Pridham said. “There are so many small, locally-owned businesses in downtown New Albany. We try to guide our clients elsewhere and support our neighboring businesses.”

Body & Brow aims to provide affordable skin care and pampering for women and men of all ages. “We want people to come in and feel great about themselves at an affordable price,” said Pridham. “We listen to our customers and adapt our services to their needs. We often have entire families come for services, or co-workers, friends – the works. We have several men and high school boys who come in for brow waxes. We even recently did a leg wax for an 87-year-old customer.”

Customer Mary Pat Currin agrees: “My whole family uses this salon, including my boys. It’s usually a family affair when we make an appointment, and the Body & Brow team is so accommodating to our schedule so that we don’t have to make numerous trips. They always explain each service and answer any question we might have. And we always look forward to our appointment because it feels like we are going to catch up with old friends.”

Communication with clients is key in providing the best services, Pridham said. “We deal in a very personal business,” she explained. “I found when I opened my business that people complained about waxing services (conducted) at the shampoo bowl in other salons, so I personalized it and made it private. Every service at Body & Brow is conducted in a private room, in a very discreet environment. As an added touch, after every facial service, we reapply makeup, and put a cooling ointment on your face, so if you’re on your lunch break, no one will know you came here for waxing services.”


Every technician at Body & Brow is educated as well. “They’re all cosmetologists and go through licensing updates and are required to do continuing education,” Pridham said. “We keep up with all the trends in beauty and service. We’ve even attended a transgender beauty class to learn the special needs there. We are continually updating our business plan every year to focus on the needs and wants of our clients.” Pridham holds numerous certifications herself, including Brazilian waxing, eyelash extensions, threading, lash perming, spray tanning and microblading.

Speaking of trends, Pridham sees 2019 as the year of healthy skin care. “Taking care of your skin is key,” she said. “Move away from the tanning bed and do spray tans instead. Add sunscreen to your routine. Dermaplaning (scraping off the outer most layer of dead skin with a blade) is a huge trend because there is zero down time. It’s a quick service and leaves your skin healthy and glowing. It’s geared toward the working woman and is a fast, efficient service – in and out in 30 minutes.”

In fact, Pridham has recently hired a skin care specialist, Morgan Schmidt, who will focus on dermaplaning, microdermabrasion, chemical peels and clinical-driven facials with proven results. “Morgan joins us in March, and we will have several specials on our social media pages to welcome new clients to Brow & Body for our enhanced skin care services,” she said.

Spring is always a fresh, busy time for Brow & Body. Between prom season, Spring Break, weddings, and Derby time, Pridham and her staff will be hopping.

The ladies at Body & Brow are fabulous and always cheerful and accommodating,” said customer Emily Sprigler. “I look forward to my appointments in their clean, relaxing environment, and I like trying the new products that they always have.”

“Investing in self-care is important,” said Pridham. “You won’t regret it. As beauty professionals, we want women to feel good about themselves.”

Investing in self care is important. -Body & Brow Boutique Owner Kate Pridham

Investing in self care is important. -Body & Brow Boutique Owner Kate Pridham

And, in a cozy, friendly spot in New Albany, regular customers create special relationships. “Our clients tell us that we are like family. In fact, we go to their bridal and baby showers,” laughed Pridham. “It’s an intimate service and environment here. We live their lives with them and become friends and confidants. I love that part of my job.”

Body & Brow Boutique, 141 E. Spring Street in New Albany, is open 9 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturday. For information about services and to book appointments, call 812.225.9191, visit bodyandbrow.com or follow @bodyandbrow on Facebook and Instagram.

Editor’s Note | October 2017

screen-shot-2017-09-22-at-3-29-28-pmHARVEST OF GOLD may be the theme of Harvest Homecoming 2017, but in this issue you’ll also find a common thread about what makes the New Albany festival so special: family, friends, food and fun.

The Extol Magazine team is excited to be one of this year’s platinum sponsors of Harvest Homecoming as it celebrates its 50th anniversary and continues to bring hundreds of thousands of visitors – and dollars – to our local community…and beyond.

Happy Harvest Homecoming! Here’s to the next 50 years!

screen-shot-2017-09-22-at-3-29-34-pmSO WORTH IT

I’ve never been a fan of laborious morning routines, especially now that I have a toddler. I’d much rather eat breakfast with her than spend time applying makeup or painstakingly straightening my hair. So, I’m always eager to find ways to make my beauty routine easier.

That’s why I tried microblading, a simple semi-permanent procedure that has given me back the eyebrows of my youth and allowed me to throw away my brow pencils. I had my procedure done by Kate at Body & Brow Boutique, 37 Bank St. #9 in the Underground Station in New Albany, and couldn’t be happier with the results. To see a video about the process and my experience, go to extolmag.com. You can also find experts at microblading at J. Nicolle Salon & Spa, 113 E. Market St. in New Albany.

screen-shot-2017-09-22-at-3-30-18-pmJOHN AND KATE + 1

Speaking of Body & Brow, Kate, who owns the waxing boutique, and her husband, John, have made the decision to adopt a little one through Adoption Bridges of Kentuckiana, which partners with St. Elizabeth, a wonderful organization that continues to give hope and change lives.

As some of you know, I was adopted as an infant, so it should come as no surprise that I have a heart for those who choose to walk the path of adoption – birth parents and adopters alike – which isn’t always easy.

For months now, I have been following Kate and John’s adoption journey at johnandkateplusone.com. It’s a heartwarming, informative, honest site that includes readers on their journey. I encourage you to check it out.

As always, thank you for taking the time to read Extol. Your support means so much.

Yours truly,

Angie Fenton

Editor in Chief