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Regional Pitch Competition – Fueled by Elevate Ventures and 1804

Thursday, June 13, 2019

PHOTOS BT CHRISTIAN WATSON

The Root
110 East Market Street
New Albany, IN 47150

 

 

 

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Rising and Render

An update on LouCity’s stadium progress 

 

Louisville City FC soccer stadium is rising and will be ready to host the first game in March 2020. 

Located near Louisville’s Waterfront Park, the $65 million stadium will seat 11,300 and include 18 luxury suites, numerous bars and a massive 40-by-72-foot video board. 

Keep up with the pro soccer club by visiting louisvillecityfc.com.

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‘STUPID EASY’ SABOTAGE

By Angie Fenton 

 

A little over a month ago, I made a decision to invest in my health by signing up with a local wellness and weight loss program. I’d recently received had my cholesterol tested, and for the first time in my life, it was high. Too high. And that scared me.

After my consultation and training, I forked over a hefty sum and walked out the door with a new plan that was – as I like up call it – “stupid easy.” I knew exactly what to eat (lean protein, small amounts of fruit and lots of vegetables), when to eat and how much water I needed to consume. 

There was no way I could mess this up. 

In the first 10 days, I lost a little over 7 pounds and 2.2 percent of my body fat. I was ecstatic. My clothes fit better already, I woke up each morning just before my 4 a.m. alarm and felt sharper and more focused than I had in years.

Friends and colleagues noticed a new pep in my step, and my energy increased, too. The timing couldn’t have been better.

In addition to my roles as editor Extol and editor in chief of The Voice-Tribune, a monthly Louisville-based publication, I also now serve as the solo host of WHAS11’s “Great Day Live!” weekday morning show, which airs 10 to 11 a.m. Monday through Friday. Like many of you, I also juggle work obligations with family, and trying to find a balance is a constant battle. But it wasn’t, at least for 10 days. 

With this new lifestyle plan in action, I slept better, felt more engaged in all aspects of my life and was on a serious roll.

And then I screwed it all up.

Instead of sticking to the “stupid easy” plan, I sabotaged my success with excuses and simply stopped following the steps I knew I needed to take despite seeing evidence that it worked – and quickly. 

What a waste of money. 

What a waste of results. 

What a waste, I told myself again and again. 

Except, the thing about failure is there’s always an option to start again. 

So, that’s what I’ve done, but with new resolve, new goals and the enlistment of supportive friends and family. 

Losing weight is nice and necessary (I’m still in the unhealthy range), but I’m now mostly focused on getting my energy back, regaining that pep, focus and ability to sleep better, and reducing my cholesterol. I also am making physical activity a priority. 

Here’s to turning a waste of time, effort and money into a success as I head into Round 2, where it’s me versus me. 

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On April 8, I began solo hosting WHAS11’s “Great Day Live!” weekday morning show, so getting fit and increasing my energy and health while focusing on decreasing my cholesterol means even more.

MY “STUPID EASY” PLAN FOR SUCCESS

Weigh myself every morning but refuse to fixate on the number. 

Prep my meals ahead of time and use measuring cups and an electric scale to ensure my portions are correct.

Write down everything I eat and drink and record calories. 

Be honest with people in my life about my goals and ask for their support. 

Stop making excuses.

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On April 8, I began solo hosting WHAS11’s “Great Day Live!” weekday morning show, so getting fit and increasing my energy and health while focusing on decreasing my cholesterol means even more.

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New Biz Know How

The Marketing Company President Vern Eswine offers up a few tips to help build business success

PHOTO BY CHRISTIAN WATSON

Each year, more than 627,000 new businesses open and around 595,000 close, according to the Small Business Association. The survival rate is tough: Just about half of all businesses will fold within five years. So, what can you do to ensure your start up has a fighting chance? Here are a few tips from marketing guru Vern Eswine.

MARKET AND DELIVER 

Probably as long as I have had a career in the marketing field I have heard clients tell me that Word of 

Mouth is the best form of advertising. This is usually in justifying why they don’t need my help or an excuse not to invest in a media buy. 

While I cannot argue with the truth in this statement, I do ask the question, “If no one knows you exist, how can they refer you?” 

It’s like arguing which is most important, the chicken or the egg. Each bring something to the table (so to speak). Each bring a value and like the chicken and the egg, there is no separating the connection they have with one another. That is true when setting out to drive a referral base or word of mouth.

Marketing is a series of elements that when planned and executed successfully can make people aware of your existence, bring people in and make the phone ring or the emails pop. But there is an equally if not more significant element in marketing that will actually perpetuate that word of mouth and that is delivering on what you promise. 

Too many businesses work with an agency, a radio, television, billboard, magazine or direct mail company with the idea that all they have to do is tell people and the money will start rolling in. The problem with this kind of thinking is that while the front end of this effort may indeed bring people in, your role as a business owner truly is on the word of mouth. That means answering the question- what will the customers think and say about their experience? 

In today’s world of social media and internet, word of mouth spreads faster than anyone can even imagine and that means if there has been no thought put into how to handle and deliver what you promise, the positive word of mouth will not be generated. In fact, word of mouth can be incredibly negative and now you are forced to defend the experience. 

So, while it is true that word of mouth is the best form of advertising, it is also true that most business owners place the importance of this word of mouth on customers telling their friends and neighbors about their business when in fact, they tell them about their experience. They tell them if you were nice, friendly and accommodating. They tell them if the food was good, the atmosphere to loud or the price too high and in today’s world this all happens instantly and overnight. 

Marketing, as we have said since we began, is an internal and external effort. The consumer is receiving thousands of communications a day and you, as a business, need to plan a way to be heard and become known as an option for people to consider in your field or industry. You also, as a business owner, play a crucial role in your marketing investment and that is to make sure you, your staff, your service, your price and any offers you make can deliver. That’s on you! 


“ IT’S LIKE ARGUING WHICH IS MOST IMPORTANT, THE CHICKEN OR THE EGG. EACH BRING SOMETHING TO THE TABLE (SO TO SPEAK).” 


MARKETING 1, 2, 3 

Marketing any business it is crucial to know and understand three important things: 

• Who is your competition? 

• What makes you different? 

• Who are your customers and where are they? 

These three questions will ultimately drive you to plan what modes of communication and what increments of your investment will be used in telling people you exist and inviting them to come. 

For many people today, they have embarked on a path that has decided to drop all forms of media and to embrace social media because, in their minds, anyone can do, it’s easy and it’s free. However, much like anything in marketing, perceptions like this can end up costing you money in lack of customers, lack of proper communications and most importantly knowing how to follow-up. 

Any media buy should be driven by the top there elements mentioned above. While there are other important factors that also need to be considered, these three are crucial in beginning any marketing effort. In regards to your audience, if your customers are primarily 55 and above (an age group that is expected to double in the next 10) years) deciding to place all your efforts on Snapchat, Instagram or Twitter may be misplaced. Dropping efforts in using media such as print media, radio and television could also be a mistake when it comes to placing your assumptions that traditional mediums are no longer relevant. 

PLAN FOR TOMORROW TODAY 

Let’s face it: Today’s world is filled with a great deal of expectations. We have a passion for doing something, so we start a business and expect others to share in that passion. We rent or buy a place on a busy street and we expect people to stop in, shop and buy what we have. We develop a website, establish a Facebook page and maybe an Instagram account, and we expect potential customers to start following us in droves. 

However, the expectations do not always relate directly to positive results. 

Unless you have an unlimited bank account that will cover your mistakes, most small businesses do not have the luxury to just wing it. And they don’t have to. 

Do a little legwork to find free small business resources, including SBDC, SCORE and some chambers of commerce. Seek out entrepreneur hubs and working spaces you can use at little or no charge as you develop and perfect— plan — your concept. 

Planning ahead forces you to address your competition and makes you answer questions about how you are going to be unique or stand out from others whether in product, services or price. 

The planning process also makes you look at something many business owners never think about – sustainability. It’s a great feeling to get a place, decorate it, have the ribbon cutting and open the business you dreamed about opening, but what will it take to keep your business thriving? 

Hope is nice and meaningful, but it has never been a worthwhile strategy. When it comes to investing your time and money, give yourself the best chance to succeed by thinking through and planning for that success. 

Vern Eswine is president of The Marketing Company in New Albany. The brand marketing firm has been in business since 1982. For more information go to marketingcompany.com or call 812.944.7728. 

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SAPPHIRE BOUTIQUE PRE-DERBY PARTY

April 12 • Jeffersonville

Photos by Bailey Boyd

Sapphire Boutique held its inaugural pre-derby fashion show and party on their back patio at the 326 Spring Street location in historic downtown Jeffersonville. The head-turning affair thrilled guests with the latest in spring, summer and Derby fashions.

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SGT. BERTRAM MEMORIAL 5K-9 RUN/WALK

April 20 • Charlestown 

Staff Photos 

The inaugural Sgt. Bertram Memorial 5K-9 run/walk served as an official fund raiser benefiting the Bertram Family Memorial Trip to National Police Week, which took place in Washington, D.C., in May.. 

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STEAMBOAT PARTY

May 1 • Jeffersonville

Photos by Christian Watson

Leslie Lewis Sheets and her husband Tommy Sheets hosted a fabulous fete at their riverfront home. 

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Kindness Matters: Canine Compassion

Furry volunteer offers comfort to humans in need 

BY ANGIE FENTON | PHOTOS COURTESY LORI JONES 

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In the last issue, I share this verbatim in my editor’s letter: 

For more than two years, I’ve repeated these same words to my now-3-year-old daughter every morning on the way to preschool: “Olive: You are smart. You are kind. You are important. You are beautiful inside and out. Everyone matters. Treat people with kindness.” 

It’s my adaptation of a scene in the novel-turned-movie, “The Help,” but it’s also a more poignant version of what I’ve told myself for decades. And depending upon where I’m at in life, some phrases resonate more than others. 

Lately, this one means the most: 

“Everyone matters. Treat people with kindness.” 

Despite the constant barrage of social media and news outlets asserting the contrary, I believe most of us care about our neighbors and complete strangers and are willing to make people feel like they matter by inserting small acts of kindness into our everyday lives – holding a door, letting someone slide in ahead of us in traffic, simply saying, “Thank you” or “I’m sorry,” or offering a helping hand. These minor moments matter. And, sometimes they can affect others far more than we ever imagined. 

Olive, my daughter, is old enough that she now speaks our daily affirmation without prompting. She recently said it in the grocery store and brought a fellow shopper nearly to tears. As rewarding as it was to see the fruits of my labor, my heart hurt: Shouldn’t kindness and the acknowledgment of its power be the exception and not the rule? Listening to a toddler as she looks at a complete stranger and says with complete confidence, “You are kind, you are smart, you are beautiful,” should evoke a smile, not tears — at least not tears of despair. But, the woman at Kroger explained her reaction: “You just don’t see this anymore.” 

Maybe she doesn’t – and I pray she sees more – but I do, and I know many of you do, too. 

Then, I requested to hear from readers of Extol, asking that interested participants submit acts of kindness you’ve witnessed or played a role in. Lori Jones responded with the following message and photos: 

I am hoping that your Kindness Challenge doesn’t just relate to the two-legged variety, but also to our furry friends. If so, I’d like to tell you about my dog, Rudy, who is the furry definition of kindness. 

About 6 and a half years ago, Rudy and I went through the training to be a Pet Therapy team. Since then, he — and I, but I am just the chauffeur, so I don’t count — has been visiting a local nursing home and University of Louisville Hospital on a weekly basis. 

We visit dementia patients, oncology patients, lock-down psychiatric patients and so many more. He enters a room on his own volition, puts his paws on the side of the bed so he can look directly at the person lying down in the eye or sidles up to their wheelchair, and waits for them to notice him. The reaction of the patient/resident is heart-warming. 

If the hospital patient has a dog at home, they pet Rudy and tell him how they miss their dog(s). 

A NICU nurse bent down, hugged Rudy and told him how she had lost a patient and baby in delivery earlier in the day. Rudy licked her tears as she vented to him. 

An employee at the nursing home was in tears when Rudy put his head on a dementia patient’s lap and patiently waited for her to pet him, which she did. Apparently, it was the first time since she had arrived weeks before that she had engaged whatsoever in her surroundings. 

When Rudy puts on his Red Cross vest, he becomes the kindest being in the world (so long as a squirrel doesn’t cross his path). He doesn’t have a voice of his own, so I would like to speak for him when I say that he perfectly embodies your daughter Olive’s mantra, “Everyone matters. Treat people with kindness.” Rudy expects nothing in return except for a few ear-rubs or booty-scratches, and he leaves everyone he meets at work in a better place than they were before he came into their day. 

Sincerely, 

Lori Jones (Rudy’s mom) 

So, here’s my challenge again: Send me your accounts of acts of kindness – yours or others. Big and small. They matter. Email me at angie@extolmag. com or find me by searching @angiefenton2 on Facebook. Let’s keep the kindness going, and the Extol Team will continue working to let others know and spread the good – kind – news.

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Letter from the Editor | June/July 2019

It has been a thrill watching The Juice Box Heroes evolve over the past several years. The Southern Indiana-based cover band now commands packed audiences that have numbered more than 5,000. Lead singer Dan Farmer is the focus of this issue’s cover story. His tale from how he went from cage fighter to frontman for the popular band is entertaining and inspiring — and definitely worth the read. You also can see the crew on July 13 when they perform at Schmitt Furniture’s 83rd Birthday Dash 8 to 11 p.m. at the New Albany Amphitheater.

If you know any young people who have hearts for serving others, check out the Community Foundation of Southern Indiana’s article on page 12 for details about its Youth Philanthropy Council. What a wonderful program and mission that could benefit from even more participants.

extolmag_27_page_013_image_0001Other must read features: You’ll find the cutest furry volunteer on page 14, a review of the deliciousness Wild Eggs has to offer on page 18, one of my favorite places to shop for gifts and home accents on page 40, and more than 20 folks from Southern Indiana who share what means most to them at this moment beginning on page 45.

extolmag_27_page_013_image_0002Now, on a personal note… At the tail end of last summer, my husband and I made a promise: We’re going to do better in 2019. Once the warm weather months arrived, we vowed we would continue working hard while also working to protect our precious downtime. We committed to enjoying the pool he maintains but we rarely enjoyed, and inviting friends, neighbors and family to take part, too. We agreed to make memories that have nothing to do with fodder for Facebook posts. “Look at faces, not devices” reads a sign in our home, a gentle reminder. We were adamant about ensuring we spend more time together as a family with our daughter as we explore the offerings around the Southern Indiana region, including music, art, festivals, farmers markets, sporting events, hometown celebrations. While we’re just getting started, I’m happy to report we have — mostly — made good on these personal promises and are determined to ensure we don’t let another summer pass by and leave us wondering what did we do with our time. No matter how you spend this summer, I hope you make the opportunity to enjoy with the ones you love. As always, thank you for taking the time to pick up Extol.

Truly,

Angie Fenton

Editor in Chief

angie@extolmag.com

 

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A Beautiful Adventure

Koerber’s baubles make every
life event a keepsake

Photos by Danny Alexander
Model: Jacquelyn Koerber
All jewelry available at Koerber’s Fine Jewelry

MAKE A STATEMENT. TELL THE WORLD. FIND A SUBTLE WAY TO SAY, “I LOVE YOU.”
KOERBER’S FINE JEWELRY HAS A KEEPSAKE FOR EVERY BUDGET AND LIFE ADVENTURE.


Koerber’s Fine Jewelry
3095 Blackiston Mill Road
New Albany
812.945.5959
koerbersfinejewelry.com