Tag Archives: Louisville

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Money Matters | Episode 4: My First Real Job and What to do with the Money

I have my first real job and my first real paycheck; What to do?  The answer may actually be your first real job.  The gents from Axiom Financial Strategies Group of Wells Fargo Advisors give us the inside track.
Money Matters: The Podcast is sponsored by Axiom Financial Strategies Group of Wells Fargo Advisors.  This monthly podcast is in addition to a monthly article titled, “Money Matters,” that is posted online at www.ExtolMag.com and www.axiomfsg.com.
**************************************************************************************************************************
At Axiom Financial Strategies Group of Wells Fargo Advisors we sincerely appreciate our clients making opportunities like this possible. Without their support of our business, we would not be able to support programs like this.
Axiom Financial Strategies Group
of Wells Fargo Advisors
101 W Spring Street, Fifth Floor
New Albany, IN  47150
P 812.542.6475 | F 812.948.8732 | www.axiomfsg.com
At Axiom Financial Strategies Group of Wells Fargo Advisors, our team caters to a select group of family-owned businesses, entrepreneurs, individuals, institutions, and foundations, helping them build, manage, preserve, and transition wealth. We accomplish this while providing top-notch service through a team approach that puts our clients’ needs, goals, and interests first. To learn more visit our website at www.axiomfsg.com. Wells Fargo Advisors. Member SIPC.
The information provided is general in nature and may not apply to your personal investment situation. Individuals should consult with their chosen financial professional before making any decisions.
Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.
CAR # for the podcast is 0417-02947
CAR # for the video is 0417-02942
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Doing Derby SOIN Style | 2017

To the medley area that encompasses Kentuckiana, The Kentucky Derby is one of the biggest days of the year. It doesn’t matter if Seabiscuit is your All-Time favorite movie, or if you would really rather not deal with the traffic, there’s no avoiding the festivities and commotion once April hits and the road to Derby has commenced, paving its way to the glory of the track. So, we sent JD Dotson and Grant Vance on a road trip to find out how those who work and/or live in Southern Indiana celebrate the big day. This is just a sample of how our fellow citizens are doing Derby SOIN style this year. 

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Craig Nance, New Albany

I am a horseracing hobbyist; not an expert or trained professional. I don’t like to give betting advice, and please don’t interpret this as such. This should be read as an uninspiring story about a young boy of 17 that placed a $12 bet that paid $2,000, and who was forever a fan of the ponies after that point. One who cannot resist the allure of the next brilliant bet and big cash (still waiting).

Admittedly, I probably lose more than I win, but I continuously come back to overanalyze the program and hold my breath while my horse gets nosed out at the finish line. I primarily play the ponies for the thrill of outsmarting the rest of the betters, but I also love the history and greatness of horse racing, the atmosphere at the track, the adrenaline of the cheering fans, power of the thoroughbreds, breaking out the seersucker and sipping on a few too many mint juleps.

I tend to dream a little too big and over play the longshots but only because this, again, is just a hobby and where is the fun in playing the chalk?

There is no better day than the first Saturday in May to dream big, overanalyze the program, and look damn good in your seersucker while cashing your first exacta for three times what it would pay on a normal Saturday. What makes the Kentucky Derby such a great day for betting is the inflated pots due to the thousands of tourists, drunk infielders, celebs, hobbyists with inflated expectations (like me), and millions of casual off-track and online bettors adding to the fat Derby Day pots. Look up pari-mutuel betting if you don’t understand how it works.

I usually spend the days leading up to the Derby watching the Derby prep races online to get a feel for the contenders (available at www.kentuckyderby.com at no cost). I don’t need to watch these to pick out the favorites, but I try to find the bridesmaid that looked like she just had a bad rehearsal (bad start or wild trip), didn’t seem to like how her dress fit (track/weather conditions), looks her best after a long day of pampering (conditioning with each race) or caught the bouquet toss (next time a bride). You can also get this information from the program, but sometimes seeing is believing.

I rarely bet the win, place or show bets, even though you can get some great odds on Derby day. I prefer the exotics and searching for the big cash. Most races consist of a large trifecta and a couple exactas to back it up. I try to take on partners when I want to bet bigger and go for the pick six or a superfecta. I prefer to use an alternative to boxing my bets when I play trifectas and superfectas, which is called a part wheel. This type of bet allows me to pick different quantities of horses to come in specific finish positions (i.e. 3,7/3,7,5/3,7,5,4,9). I will put my favorites picks on top, consider plugging others betting favorites in the place position to be safe, and oftentimes add longshots to the show position for the unknown.

My analysis of the program usually starts with looking at every horse without paying attention to odds. I look mostly at past performances and a multitude of factors, including but limited to race quality, track conditions, splits, finish, distance, speed figures, etc. Once I narrow it down to a handful, I rank them and consider other factors like jockey, trends, breeding, layoffs, track condition, etc. Then I factor in odds and look for value. I usually throw out any extreme chalk unless it seems inevitable. I land on a couple personal favorites and tailor my bets to maximize my return on those select few while giving myself some outs in case I completely miss judge the field.

Top riders usually matter but they are all (top riders) in the Derby. Good trainers help, but they all did their job to get their horse here. Breeding sometimes matters, but I just don’t have the time to follow it that closely. Grey horses have a certain mystic, but I don’t think that really matters either. Speed figures are a good basis for easy analysis, and tip sheets are useful but you need to find the right ones. When all else fails or you have had too many mint juleps, horse names might just be the best approach.

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Josh Premuda, Jasper  

This is my first year going (to the Kentucky Derby at Churchill Downs). We’re renting a charter party bus. It’s like 30 bucks a person. They’re picking us up, and I want to say there’s close to 30 of us going. We’re going to get dressed up. My wife is a photographer, so I think she is going to try do some of our own Derby staging photos, before we all get too many mint juleps in us. Going to spend the day and come back, really. I want to go to the Oaks, I’ve heard that’s more fun, but I doubt we’ll go. I’m a big check-it-off my list kind of person. You have to do it one time and have a good time doing it. No $1,000 mint julep for me, though. Don’t you get a cup or something? I’d love for my bar. (Maybe if I) win big I’ll do it.

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Rose Glasser, Louisville

Either the day before Derby, or an hour before Derby starts, I regret that I haven’t been doing anything for Derby, so I hurriedly find my friends and go hang out at their place. My friends have a place that’s walking distance from Churchill. My favorite time is just celebrating each other, but my favorite couple years — we’re actually a group of swing dancers — and for a couple years, we occasionally bust out, and it stops being us spectating them(passersby) and them spectating us. And, most of the time, you could hear their music going by, so it would depend on their music. The common thing is that girls would have heels in their hands walking. My friend started offering hospital booties, and it was hilarious. … He would have to convince (people) to put them on their feet.

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Marsella Congleton (pictured with her husband, Keith), Corydon

We just have another couple in and – no money exchange – and we each pick a horse. We always watch it on TV, but we’ve never been. I pick my horse by the way he looks – the stout one! – and I’ve been pretty successful.

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Eileen, Jasper

Well, I tell you what, we have people from (Jasper) that go up there (to Derby). We had a guy who owns the print shop the other year rent a limo, brought his party in here (to the Schnitzelbank Restaurant), drove up there and as soon as the Derby was over, they came back down here for dinner. We usually all work on Derby. It’s busy, busy. I have some friends from Kansas City (in Missouri) who come here and stay in our town because they don’t want to deal with the camaraderie and everything that’s going on in Louisville. You can’t get a hotel half the time. So, they stay here. They usually come the Tuesday before Derby, go up Thursday for Oaks, and stay until after Derby.

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Travis Cheatham, Ferdinand

We used to go to Derby all the time. We’d get a rental van and a bunch of us would go, and then, now we just do it at the house, and we’ll put out banners and flags of horses, and just do our own bets and stuff. Just to avoid the crowd. Winning big (is my favorite part). Getting the tickets and changing your mind last second, being the winner. I’ve won a little over $200 before (on a) trifecta.

Kenneth Keller , Ferdinand

We have a Derby party at my parents’ house every five years. There’s usually about 50 people there. We do all kinds of decorations and stuff, but out thing is every year we do a stick-horse race, like a backyard derby. And the stick horse gets wreathed with roses and get some kinda prize for being the fastest runner. It’s really funny to watch people do it.

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Donna Wilson, Corydon

I’m going to Derby and I usually go to Derby parties at a friend’s house. This year I’m going to Oaks and I’m going with my sisters and sisters-in-law. We’re in a box, getting a ride – dropped off and picked up – and going to a nice dinner afterwards. Everyone will have hats. Derby day, I’m going to a Derby party at my friend’s. We do fun “friends betting.” But If I’m at the track, I definitely bet at the track, and I pick the horses by their names. Our Derby party isn’t themed or anything, just standard food and, of course, Juleps.

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Jason, Corydon

(At Emery’s Premium Ice Cream), we have our Derby flavor, bourbon pecan pie. We’re open on Derby, so we don’t go to actually celebrate Derby, but you know we’re in (slinging some Derby Pecan Pie). It’s a bourbon cream with chocolate and pecans, so it’s very similar to a Derby pie, but with a bourbon base. I’ve been to Oaks 10 times; haven’t stepped foot in the Derby once. I’ve worked here 10 years, so I definitely haven’t been since. Boss would know if I called in, it’s just me and him.

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Lee Webster, Jasper

I usually watch the Derby at home and pool bets if we have enough people. I used to go but not anymore. Now, it’s just a fun day with friends and food… I love the hats; wish I had a place to wear it.

Amanda Bennet, Selvin

I used to go to Ellis Park (in Henderson, Ky.) for the horse races, dollar beer and dollar hot dogs. That was big when (all of my friends and I) were 21. We would go around Derby, especially. But I haven’t been in five years.

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Dolores Dotson, Lanesville

Yard sale day (is an annual event on Derby in Lanesville). I’ve done it almost 20 years. Has it been that long? I guess it’s been 20 years. All of Lanesville! It’s pretty big. We used to watch the Derby after and everyone would put five bucks in a jar and pick a name, but everybody is too pooped now. We’re all getting older, and we all just go home and watch it.

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Tara Smith, New Albany

It’s my mom and sister’s birthday, so we typically have people over, watch the race, bet money and have a cookout with a big cake with roses. And, of course, we dance and have a great time doing so.

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Money Matters: The Podcast | Episode 3: Invest Early and Compounding

A Money Matter’s duo,  Eric Ballenger, Senior Vice President – Investments and Michael Grau, CFP®, RICP®, Vice President – Investment, start with the basics, Investing 101.  Its the moment when you realize that you must invest early, but why?  They explain how compounding works and how easy it is to set it and forget it.

Invest in Your Future Today Brochure
Money Matters: The Podcast is sponsored by Axiom Financial Strategies Group of Wells Fargo Advisors.  This monthly podcast is in addition to a monthly article titled, “Money Matters,” that is posted online at www.ExtolMag.com and www.axiomfsg.com.

**************************************************************************************************************************

At Axiom Financial Strategies Group of Wells Fargo Advisors we sincerely appreciate our clients making opportunities like this possible. Without their support of our business, we would not be able to support programs like this.

Axiom Financial Strategies Group
of Wells Fargo Advisors
101 W Spring Street, Fifth Floor
New Albany, IN  47150

P 812.542.6475 | F 812.948.8732 | www.axiomfsg.com

At Axiom Financial Strategies Group of Wells Fargo Advisors, our team caters to a select group of family-owned businesses, entrepreneurs, individuals, institutions, and foundations, helping them build, manage, preserve, and transition wealth. We accomplish this while providing top-notch service through a team approach that puts our clients’ needs, goals, and interests first. To learn more visit our website at www.axiomfsg.com. Wells Fargo Advisors. Member SIPC.

The information provided is general in nature and may not apply to your personal investment situation. Individuals should consult with their chosen financial professional before making any decisions.

Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. CAR 1216-02739

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Podcast Photo:

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Eventfully Yours with Christy and Laurie | Episode 8: Tips for (Wedding) Trips

Wedding trips, either for destination weddings or for the honeymoon, are blissfully made easy with Bliss Travel. In this edition of Eventfully Yours, Christy and Laurie sit down with Mark Bliss, owner of Bliss Travel, to talk tips and what a travel expert brings to the table. When planning the honeymoon or that special destination wedding, you will be intrigued on just how many things you can make easy by reaching out to a real, live person instead of searching online.

Podcast Sponsors: 

Located in beautiful, historic New Albany, Indiana, Eventful 203 is a truly unique Meeting and Wedding Planning Resource Center focused on creating a relaxed and inspired way of planning your events.

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Laurie Hagg | laurie@eventful203.com | 502.905.3054 | www.eventful203.com

 

Facility Sponsor: 

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Mark Bliss | Bliss Travel | 1614 East Spring Street, New Albany, IN 47150 | (812) 949 1611 | markblisstravel@gmail.com

 

Podcast Photos: 

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PRESS RELEASE | Louisville Bespoke to host internationally recognized fashion designers

Contact Information:

Name: Yamilca Rodriguez

Mobile: 513.884.6508

Email: Louisvillebespoke@gmail.com

 

 

Press Release:

LOUISVILLE, February 15, 2017. In recent years, Louisville has transformed into an intersection of the creative and entrepreneurial. The forefront of our city’s popular destinations and businesses involve art, music, food, and very soon: fashion.

On March 24th, the inaugural Louisville Bespoke Fashion Show will bring together both local, national, and internationally recognized designers in a celebration of designer talent from around the city. This presents a unique opportunity to meet and mingle with designers on the forefront of fashion at local and global levels. The lineup will feature internationally renowned designers including Gunnar Deatherage of Lifetime’s Project Runway seasons 9 & 10, and Lifetime’s Project Runway All-Stars season 4. Other attendees will include Louisville stars such as singer Shania Robinson.

The idea is the brainchild of former Proctor and Gamble executive, Yamilca Rodriguez. In her words, “A community creates a fashion mecca with collaboration between members of the community, artists, designers and dreamers and even local government. Louisville is a modern city that welcomes diversity, creative talent, and fashion.” She then quotes Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Founder Yamilca created Louisville Bespoke to raise awareness and activity in the fashion community in Louisville. “The vision of Louisville Bespoke,” she says, “is to provide a studio space and classroom space with sewing machines and worktables for designers, artists, and entrepreneurs to collaborates and share ideas.”

Join us for the Inaugural Louisville Bespoke Spring Fashion Show, celebrating the local fashion community and its designers. The money raised will go towards sewing machines and sewing equipment.

The current list of designers and artists is as follows:

The event will be held at 7pm on March 24th at the Louisville Speed Art Museum. Tickets are still available at www.louisvillebespoke.com, but selling fast. General Admission is $35, and Reserved Seating is $55. VIP tickets are available for those interested in attending the pre-show cocktail party.

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One Southern Indiana | Sales & Marketing Success Series: Allan Howie – Idealogy

Photos by Extol Staff | Info below photos provided by www.1si.org and www.idealogy.biz

Pastries provided by download-1 www.cakestoday.com

Friday January 20 marked the night of One Southern Indiana’s event, in partnership with Ideology for an expose on how to get more sales this year than last year. Attendees learned how to acquire more profitable customers or clients.

Author, speaker and Idealogy founder Allen Howie shared a wealth of practical ideas for making your marketing work harder in 2017, regardless of your marketing budget.  Large companies, small businesses and individuals all left with new ways to make their marketing more effective and brand more powerful.

If you missed the event, be on the lookout for more, as this idea-packed session only kicked off our revamped, revitalized, re-imagined Sales & Marketing Success Series.

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INFORMATION BELOW TAKEN FROM www.1si.org on their Sales & Marketing Success Series:
Baptist Health
1850 State St. Paris Health Education Center
New Albany, IN 47150

 

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Mailing Address
P.O. Box 293
Georgetown, IN 47122-0293

Street Address
6500 State Road 64
Georgetown, IN 47122

Phone: 812.399.1400  Fax: 812.399.1405

Email: allen@idealogy.biz

www.idealogy.biz
“Many a small thing has been made large by the right kind of advertising.”

– Mark Twain
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Eventfully Yours | Episode 7: Him and Her

Kristy and Laurie dish Him and Her. From drinks by the Exchange to fashion by Him Gentleman Boutique, Weddings and what to wear and how to wear it. Ross Wallace (Parnter, Him Gentleman Boutique) and Matt Simpson (Marketing and Sales Manager, The Exchange) sit in with the dishing duo adding the ‘him’ to their ‘her’.
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Also Please Join Laurie and Kristy at the Loft on Spring for Laurel Dreams | Bridal Fashion Show.
Saturday, January 28, 2017
Doors @ 10: 30 a.m.
Fashion Show @ 11 a.m.
Vendor Mingle @ 11: 30 a.m.
(Saturday dress appointments from 1-6 p.m.)
Sunday, January 29 – Dress Appointments each hour from 11 a.m. – 6 p.m.
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Podcast sponsored by:
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Podcast Photos:
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Money Matters: the Podcast | Episode 2: The Year End

A Money Matter’s Trio, Vaughan Scott, MBA, CPWA® Managing Director, Eric Ballenger, Senior Vice President – Investments and Michael Grau, CFP®, RICP®, Vice President – Investment, comes to the table and discusses the end of 2016, what the new President may or may not cause, along with a local look-in.
Money Matters: The Podcast is sponsored by Axiom Financial Strategies Group of Wells Fargo Advisors.  This quarterly podcast is in addition to a monthly article titled, “Money Matters,” that is posted online at www.ExtolMag.com and www.axiomfsg.com.

**************************************************************************************************************************

At Axiom Financial Strategies Group of Wells Fargo Advisors we sincerely appreciate our clients making opportunities like this possible. Without their support of our business, we would not be able to support programs like this.

Michelle Floyd, CFP®  | Financial Consultant

Axiom Financial Strategies Group
of Wells Fargo Advisors
101 W Spring Street, Fifth Floor
New Albany, IN  47150

P 812.542.6475 | F 812.948.8732 | Michelle.Floyd@wellsfargoadvisors.comwww.axiomfsg.com

At Axiom Financial Strategies Group of Wells Fargo Advisors, our team caters to a select group of family-owned businesses, entrepreneurs, individuals, institutions, and foundations, helping them build, manage, preserve, and transition wealth. We accomplish this while providing top-notch service through a team approach that puts our clients’ needs, goals, and interests first. To learn more visit our website at www.axiomfsg.com. Wells Fargo Advisors. Member SIPC.

The information provided is general in nature and may not apply to your personal investment situation. Individuals should consult with their chosen financial professional before making any decisions.

Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. CAR 1216-02739

PRESS RELEASE | GLOW Hosts its 7th Annual Holiday Party

Louisville, KY (October 24, 2016) — Greater Louisville Outstanding Women (GLOW), will host its 7th annual holiday party at Mercury Ballroom on historic South Fourth Street on Wednesday, December 7 from 6:30 – 9:30 p.m. Billy Goat Strut Revue, a local Bourbon Jazz band, will play the ticketed event catered by GLOW member, Bhavana Barde.

GLOW’s 7th annual fete is an opportunity for the community to meet outstanding women in leadership and business in Louisville Metro. “It’s a bit of a harmonic convergence when GLOW members’ networks combine and collide,” co-founder and co-director Holly Houston said. “There is always incredible energy and potential for collaboration at our events.”

Event details:
Date: December 7, 2016, 6:30 – 9:30 p.m.
Location: Mercury Ballroom
Entertainment: Billy Goat Strut Revue
All invited, over 21
Tickets cost $35 each  – $65 for two
Purchase tickets online here

Proceeds from the Holiday Party will support GLOW projects that empower women and girls throughout the Louisville community and the world. Over the last seven years, GLOW has sponsored part of a college scholarship for a music student with small children at Family Scholar House and donated funds for a meeting room at the Center for Women and Families. GLOW supports women’s business efforts globally through Kiva loans it reinvests each year and will host its second round of “Get Lit with GLOW” financial literacy seminars this fall around the city.

GLOW provides a connecting base for women with outstanding business, nonprofit, and leadership experience to expand their networks while mentoring each other and honing their presentation and leadership skills. GLOW’s membership boasts businesswomen from tech startups, to first-time entrepreneurs, to women with long-standing business ownership. Members are particularly suited to share career “do’s and don’t’s” and life skills as related to finance and career.

About GLOW: Greater Louisville Outstanding Women has up to three members in each business category with knowledge and skills that allow them to provide excellent service to clientele within a given industry. GLOW meets monthly to educate, lead, advocate and empower women of all ages in our region. To learn more about the group or to apply for membership, contact GLOW at info@GLOWlouisville.com or visit GLOWlouisville.com.

To inquire about the party, contact A. Holland Houston at 502.562.3454 or Laurie Dobbins at 502.386.2074.

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B.YOU: Building a Better You

Story by Steve Kaufman  |  Photography by Steve Squall | Photography Assistance Provided By Shepherd Ahlers

B.YOU her modern fitness boutique coming to New Albany, lifts people off the ground, literally and figuratively. 

There always seems to be something new in the world of fitness, but B.YOU Her Modern Fitness Boutique is here to stay and offers participants far more than a way to get fit.

Remember aerobics? Which gave way to yoga, which gave way to kick-boxing, which gave way to Jazzercise. Then there was Pilates. And spinning. And CrossFit. And Zumba.

It’s not just fashion or trendiness. Each seems to be a new and different way to build on what we’ve learned about conditioning, health and the human body.

But something new has come to the Southern Indiana area – by way of B.YOU, which is opening its first location on Pearl Street in New Albany – though it’s already quite popular in European and East Coast cities. It’s the same intense, well-crafted workout, only it’s done not on the ground, not on a mat, not reclining or sitting or squatting, not lotus pose or downward-facing dog, but in the air.

Actually, it’s not an “it” – it’s a “they.” Two separate types of workouts (though they offer far more than that). One is done while twirling and rotating in the air, using a long sash – a silque – suspended from the ceiling. Think Cirque du Soleil.

The other is done while bouncing up and down on a rebounding platform. Think trampoline.

The local pioneer of all this is Stephanie Bristow, a former ICU trauma nurse who just wanted to get in shape for her wedding. In a Lexington fitness studio in 2010, she discovered barre, the rave of the moment: stretching and toning using a ballet dancer’s simple flexibility routine. Two years later, Bristow moved to Louisville and opened a barre studio in St. Matthews.

“I fell in love with barre,” Bristow recalled. “It was challenging and low-impact, without any equipment. I saw a lot of changes in my body and felt challenged physically and mentally.”

Among the things Bristow liked was how barre addressed her particular gender needs. “I targeted what was important to me, to most women – my inner thighs and arms – with a lot of repetition and with stretching, so it didn’t bulk up my muscles.”

She found it safe and low-impact enough for women of all ages. And, most important perhaps, it was a welcoming, comfortable environment for women, away from the sweaty, muscular, masculine feel of so many gyms.

“At (the barre studio), it was the men who tended to feel out of place,” Bristow recalled. “Even the men who delivered the mail were uncomfortable.”

Eventually, the studio became so popular that Bristow and her partner, a fellow barre enthusiast named Rashna Carmicle, had opened a second location in Springhurst in Louisville. But they were already looking past barre to other things.

On a trip to the New York area, Bristow and Carmicle visited a facility in New Jersey called AntiGravity Yoga. Participants twirled off the ground, hammocked in a sash of material suspended from the ceiling by safety chains and carabiner shackles that gave them elements of calisthenics and also yoga, achieving a total-body workout.

Bristow was fascinated. But she wasn’t satisfied. “I didn’t like the way the class was created,” she said. “We wanted a more full-body approach, to burn calories but also strengthen the core. So we developed our own approach, a set of targeted exercises so you’re not just flipping around.”

The two barre studios were renamed B.YOU Modern Fitness Boutique. Recently, a third location was scouted in the bustling New Albany/Southern Indiana area.

And Bristow began looking for yet something more. On a trip to New York, she and Carmicle discovered a workout routine based on a mini-trampoline. “It was amazing,” Bristow said. “Sixty minutes of high-energy, adrenaline-packed fun. We’d never done this before, and there’s nothing like it in this area.”

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So now, B.YOU offers three workout alternatives:

Barre fitness, using a ballet barre and light hand weights to lengthen and tone muscles through tiny movements and isolated holds, with two-, three- and five-pound weights. “There’s not a wide range of motion exercises,” said Brooke Vernon, one of B.You’s instructors (who are actually called “inspirers”), “it’s all precisely controlled.”

Aerial fitness, in which clients are enveloped in and suspended by silque hammocks. “You use your own body weight to build strength, length and muscle,” she said, “transforming your physique, head-to-toe.”

Trampoline fitness, incorporating the individual mini-rebounders along with hand-weights, to firm and tone muscle, improve balance and core strength, “all while being kind to our joints,” she said. “The rebounders absorb up to 80 percent of the shock to joints, versus that which you feel on roads, treadmills, running tracks and other hard surfaces.” Also, she said, it’s a low bounce that utilizes the body’s core and pelvis to lift your feet off the ground. The goal is to stay low. “Forget what you think you know about those big backyard trampolines, with a lot of aimless bouncing and jumping. This is very controlled, very targeted.”

Within the three methods are several different classes, Vernon said: cardio, sculpting, high-intensity interval training, stretching, yoga/meditation.

“The goal is a well-rounded repertoire of fitness levels and classes,” Bristow said. “We want to offer everything anyone needs at one location, so she doesn’t have to have five gym memberships. And we now feel we have that great, well-rounded, complimentary offering, three workout options that balance each other out.”

For example, she said, barre and silque are a great complement to one-another for full-body sculpting. “And, with the bounce, we now offer a great cardio workout, as well. We looked into spinning and treadmills, but we didn’t feel those things fit our studio environment. The rebounder seems perfect for us.

“The rebounder adds exercise science to our offering. It’s popular in physical therapy classes because it’s so good for your joints.”

A big part of B.YOU’s special sauce is its focus on women.

What’s important to women?” asked Vernon, a former cardiac nurse and self-described marathon runner and cardio junkie. “Safety. Effectiveness. Results. How fast are they seeing results? How much time are they having to spend before they see changes? Is there the potential for an residual injuries?”

It’s also aiming its service at all levels of fitness, age, physical acuity and objectives. “We have women in their 60s, women who are pregnant, women who are in fantastic shape and women who would like to get into challenge is always the fear of intimidation – that you’re not good at it and everyone else in the room is. That’s especially true with methods as new and unfamiliar as ours are. You might go to our web site and the aerial silques look terrifying, everyone up in the air, flying around.b-u

“That’s not what we want. We have beginner-level classes and we help people advance at their own pace. We don’t want to be forcing anyone to do something, to advance beyond her comfort level. Our approach is to ask, ‘What do you do for exercise?’ If you say you don’t have the time, we say ‘Give us 60 minutes of your time and we’ll give you an escape.’ ”

While the boutiques are open seven days a week, most members are encouraged to work out only three or four days a week. “Within that time, switch up your classes so you’re varying your routine, so every workout every day is not the same,” said Bristow.

In fact, she said, “if you’re doing a strength workout, we encourage you to put 24 or 48 hours between those, to let your muscles rest. Take a cardio class in between to keep the blood flowing and relieve muscle soreness.”

B.YOU is currently in the midst of preparing the space for the third location at 302 Pearl St. in New Albany. Vernon believes it once was a Walgreen’s.

The 2,675-square-foot fitness studio will have shower facilities, a changing area, vanities and a boutique retail space.

The owners felt Southern Indiana was a natural location for another B.YOU location. There’s a growing community of interested consumers there and, in fact, Bristow said she was seeing an increase in the number of Indiana residents who came to the two Louisville locations. In October, said Vernon, B.YOU took space at New Albany’s annual Harvest Homecoming, with a portable barre device in the booth and a small trampoline on the sidewalk.

“It was amazing how much interest and excitement there was for this,” she said.

Vernon said there will likely be a soft opening some time in December. B.YOU will offer a special “founding membership” of $79 a month for unlimited use of the facility. “That’s locked in; it will never change,” she said. The membership will come with free child care, priority on all wait lists and 15 percent off all retail purchases. B.YOU has a small boutique inside, selling workout apparel from some of the top fitness brands, including Karma, Alo, Beyond Yoga, Shashi. Vernon said the post-founding membership rates have yet to be determined, but in the two Louisville locations, the going rate is $138 a month. Bristow is excited about the way her business is progressing. “There are other barres,” she said dismissively of the exercising phenomenon that, after all, hasn’t been the rage for two or three years, “but nobody else in has the silques or the rebounders.”

While the official New Albany opening is being pegged for January, Vernon said there will likely be a soft opening some time in December. B.YOU will offer a special “founding membership” of $79 a month for unlimited use of the facility. “That’s locked in; it will never change,” she said.

The membership will come with free child care, priority on all wait lists and 15 percent off all retail purchases. B.YOU has a small boutique inside, selling workout apparel from some of the top fitness brands, including Karma, Alo, Beyond Yoga, Shashi.

Vernon said the post-founding membership rates have yet to be determined, but in the two Louisville locations, the going rate is $138 a month.

Bristow is excited about the way her business is progressing. “There are other barres,” she said dismissively of the exercising phenomenon that, after all, hasn’t been the rage for two or three years, “but nobody else in has the silques or the rebounders.”

B.YOU Her Modern Fitness Boutique

302 Pearl St.

New Albany

812.302.2348

byoufitness.com

newalbany@byoufitness.com