Tag Archives: derby week


A Voice and a Face

Strandz and Threadz red dress, $50; cocktail ring, $9; fascinator, $15.

Strandz and Threadz red dress,
$50; cocktail ring, $9; fascinator, $15.

Sarah Jordan looks back and ahead on her career.

Story by Remy Sisk

Photos of Sarah Jordan by Danny Alexander

Styling by Miranda McDonald

Hair and Makeup by Strandz Salon & Threadz Boutique

Clothing courtesy Sapphire on Spring Boutique

and Strandz Salon & Threadz Boutique

Photos shot at Double Barrel, 147 E. Main St. in New Albany

f you’ve turned on your car

radio at some point in the last decade, you’ve

almost certainly heard the bubbly, vivacious

voice of Sarah Jordan.

A true radio success story who has gone from

intern to on-air personality to marketing director,

Jordan has led a genuinely remarkable career, and

her winning blend of superb talent and stunning

personality makes her one of the community’s

most revered public figures.

I first met Sarah when I was an intern at 99.7

DJX in 2011. As I began to work regularly with

her, what always struck me most was her nonstop

positive energy. She was always fully committed

to helping me learn and gave me opportunities

that I still credit as being highly impactful to my

work today.

Strandz and Threadz lace dress, $49.99; fascinator, $19.95; butterfly clips, $3.50 each; gold necklace, $29.

Strandz and Threadz lace dress,
$49.99; fascinator, $19.95; butterfly
clips, $3.50 each; gold necklace, $29.

Personally, she always carried a contagious

shine and lit up the room whenever she walked

in. She and I would get overly emotional about

reality TV contestants together and talk about

the strengths and weaknesses of the latest singles

(and fashions) from Lady Gaga, Katy Perry and

Taylor Swift. I learned so much from Sarah, and

it’s no surprise to me that she’s risen to the heights

that she has.

She’s been in radio for 12 years, and most

listeners were first introduced to her when she was

the night show host on DJX. When she became a

mom, she transitioned to day shifts and worked

mornings on 102.3, another of the five stations

clustered under Alpha Media Louisville. Now,

she’s the marketing director of all five brands,

which include 99.7 DJX and 102.3 Jack FM as well

as B96.5, Magic 101.3 and G105.1.

Sapphire on Spring blue dress, $86; fascinator $32.

Sapphire on Spring blue dress, $86; fascinator $32.

Jordan is keen to note that as she has gone

from a wife to a first-time mother to now a mom

of two, her career has simultaneously grown and

developed. “When I was pregnant with my son, I

was still doing nights on DJX, and I kept thinking

that that was not going to work being a mom, and

then I transitioned to doing a daytime shift and

that worked better,” she remembers. “And so, as

I’ve grown up as a mom, I do feel like my job has

matured as I’ve matured – now in this level of

management where I am with my two kids versus

where I was when I just started having kids and

was still a night show host on DJX.”

Regardless of her position, however, her passion

for her industry has never faltered: “My favorite

thing about radio,” she says, “is that it changes every

single day. The landscape is constantly changing,

mostly due to social media. Every day, we have to

keep up with the latest technology, what’s trending

on social media and what’s trending in the music

world. So, every day is something different, and

that’s my favorite thing about radio because just

when you think you’ve figured it out, it changes

the next day.”

Sapphire on Spring maxi skirt and crop top combo, $36; fascinator, $50.

Sapphire on Spring maxi skirt and crop top combo, $36; fascinator, $50.

Off the clock, Jordan spends as much time

as she can with her husband as well as her two

beautiful children. Currently, the crew resides

in Jeffersonville and is actively building a house

in Floyds Knobs. “Southern Indiana has always

been my home – that’s where I grew up and where

I went to high school and now my husband and

I have lived here since 2009,” Jordan says. “We

decided we wanted to raise our kids in the New

Albany Floyd County school system, so we’re

building back up in the Knobs now.”

Although Jordan is eminently ingrained in

the culture of Louisville, she insists her love for

Southern Indiana is strong and indeed emphasizes

her appreciation for getting to split her time

across the two states. “I like the small-town

feel of Southern Indiana – I think it’s because I

grew up there that it feels like home to me,” she

enthuses. “I love Louisville, I work in Louisville

and I probably spend more hours of my days in

Louisville, but I like that I can cross the bridge

and dance on both sides.”

Although Jordan is always busy – whether at

work or at home – no time of the year is more

demanding than Derby season, which is rapidly


Jordan has always relished Derby season and

was actually a Derby princess in 2009. But this

year, she’s going even further into the whirlwind

by serving on the Kentucky Derby Festival board.

Her work with the radio stations has her grooving

around town already, and being on the board

ensures it’ll be hard to find an event she won’t

be attending.

But she’s up for the challenge and is sure to not

only show up, but show up in style. “Obviously,

I’m excited to figure out what to wear to the track

because it’s always a task, but at the same time,

one of my favorite things is pulling together hats

and dresses and jewelry and evening gowns,” she

maintains. “There is nothing like it.”

As far as her favorite event of Derby season,

Jordan insists she can’t pick just one but does

assert that one of the greatest experiences of the

week is actually one of the less glamorous: “If

you ever have the chance to be on the backside of

Churchill Downs during Derby week, watching the

sun rise between the Twin Spires and seeing those

Derby horses practice for their big two minutes

of fame – the sound of the hooves, it’s chilly, it’s

damp, the sun’s rising, it is perfect.”

Although visiting the backside in the early

morning may be a highlight, Jordan emphasizes

that it’s more about the energy of the week than

anything else, living through the hum of Derby

week and embracing its nonstop excitement.

“When it’s Derby week, there’s a buzz in the

city,” says Jordan. “I don’t care if you are walking

down Fourth Street Live!, if you are you are at your

house, if you hear airplanes flying in the sky or are

you’re stepping on to the track. There is a certain

energy that is around this entire city, and I think

it’s because it knows it is being watched by the

entire world for that one week.”