Tag Archives: Extol mag

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Rising and Render

An update on LouCity’s stadium progress 

 

Louisville City FC soccer stadium is rising and will be ready to host the first game in March 2020. 

Located near Louisville’s Waterfront Park, the $65 million stadium will seat 11,300 and include 18 luxury suites, numerous bars and a massive 40-by-72-foot video board. 

Keep up with the pro soccer club by visiting louisvillecityfc.com.

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‘STUPID EASY’ SABOTAGE

By Angie Fenton 

 

A little over a month ago, I made a decision to invest in my health by signing up with a local wellness and weight loss program. I’d recently received had my cholesterol tested, and for the first time in my life, it was high. Too high. And that scared me.

After my consultation and training, I forked over a hefty sum and walked out the door with a new plan that was – as I like up call it – “stupid easy.” I knew exactly what to eat (lean protein, small amounts of fruit and lots of vegetables), when to eat and how much water I needed to consume. 

There was no way I could mess this up. 

In the first 10 days, I lost a little over 7 pounds and 2.2 percent of my body fat. I was ecstatic. My clothes fit better already, I woke up each morning just before my 4 a.m. alarm and felt sharper and more focused than I had in years.

Friends and colleagues noticed a new pep in my step, and my energy increased, too. The timing couldn’t have been better.

In addition to my roles as editor Extol and editor in chief of The Voice-Tribune, a monthly Louisville-based publication, I also now serve as the solo host of WHAS11’s “Great Day Live!” weekday morning show, which airs 10 to 11 a.m. Monday through Friday. Like many of you, I also juggle work obligations with family, and trying to find a balance is a constant battle. But it wasn’t, at least for 10 days. 

With this new lifestyle plan in action, I slept better, felt more engaged in all aspects of my life and was on a serious roll.

And then I screwed it all up.

Instead of sticking to the “stupid easy” plan, I sabotaged my success with excuses and simply stopped following the steps I knew I needed to take despite seeing evidence that it worked – and quickly. 

What a waste of money. 

What a waste of results. 

What a waste, I told myself again and again. 

Except, the thing about failure is there’s always an option to start again. 

So, that’s what I’ve done, but with new resolve, new goals and the enlistment of supportive friends and family. 

Losing weight is nice and necessary (I’m still in the unhealthy range), but I’m now mostly focused on getting my energy back, regaining that pep, focus and ability to sleep better, and reducing my cholesterol. I also am making physical activity a priority. 

Here’s to turning a waste of time, effort and money into a success as I head into Round 2, where it’s me versus me. 

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On April 8, I began solo hosting WHAS11’s “Great Day Live!” weekday morning show, so getting fit and increasing my energy and health while focusing on decreasing my cholesterol means even more.

MY “STUPID EASY” PLAN FOR SUCCESS

Weigh myself every morning but refuse to fixate on the number. 

Prep my meals ahead of time and use measuring cups and an electric scale to ensure my portions are correct.

Write down everything I eat and drink and record calories. 

Be honest with people in my life about my goals and ask for their support. 

Stop making excuses.

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On April 8, I began solo hosting WHAS11’s “Great Day Live!” weekday morning show, so getting fit and increasing my energy and health while focusing on decreasing my cholesterol means even more.

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New Biz Know How

The Marketing Company President Vern Eswine offers up a few tips to help build business success

PHOTO BY CHRISTIAN WATSON

Each year, more than 627,000 new businesses open and around 595,000 close, according to the Small Business Association. The survival rate is tough: Just about half of all businesses will fold within five years. So, what can you do to ensure your start up has a fighting chance? Here are a few tips from marketing guru Vern Eswine.

MARKET AND DELIVER 

Probably as long as I have had a career in the marketing field I have heard clients tell me that Word of 

Mouth is the best form of advertising. This is usually in justifying why they don’t need my help or an excuse not to invest in a media buy. 

While I cannot argue with the truth in this statement, I do ask the question, “If no one knows you exist, how can they refer you?” 

It’s like arguing which is most important, the chicken or the egg. Each bring something to the table (so to speak). Each bring a value and like the chicken and the egg, there is no separating the connection they have with one another. That is true when setting out to drive a referral base or word of mouth.

Marketing is a series of elements that when planned and executed successfully can make people aware of your existence, bring people in and make the phone ring or the emails pop. But there is an equally if not more significant element in marketing that will actually perpetuate that word of mouth and that is delivering on what you promise. 

Too many businesses work with an agency, a radio, television, billboard, magazine or direct mail company with the idea that all they have to do is tell people and the money will start rolling in. The problem with this kind of thinking is that while the front end of this effort may indeed bring people in, your role as a business owner truly is on the word of mouth. That means answering the question- what will the customers think and say about their experience? 

In today’s world of social media and internet, word of mouth spreads faster than anyone can even imagine and that means if there has been no thought put into how to handle and deliver what you promise, the positive word of mouth will not be generated. In fact, word of mouth can be incredibly negative and now you are forced to defend the experience. 

So, while it is true that word of mouth is the best form of advertising, it is also true that most business owners place the importance of this word of mouth on customers telling their friends and neighbors about their business when in fact, they tell them about their experience. They tell them if you were nice, friendly and accommodating. They tell them if the food was good, the atmosphere to loud or the price too high and in today’s world this all happens instantly and overnight. 

Marketing, as we have said since we began, is an internal and external effort. The consumer is receiving thousands of communications a day and you, as a business, need to plan a way to be heard and become known as an option for people to consider in your field or industry. You also, as a business owner, play a crucial role in your marketing investment and that is to make sure you, your staff, your service, your price and any offers you make can deliver. That’s on you! 


“ IT’S LIKE ARGUING WHICH IS MOST IMPORTANT, THE CHICKEN OR THE EGG. EACH BRING SOMETHING TO THE TABLE (SO TO SPEAK).” 


MARKETING 1, 2, 3 

Marketing any business it is crucial to know and understand three important things: 

• Who is your competition? 

• What makes you different? 

• Who are your customers and where are they? 

These three questions will ultimately drive you to plan what modes of communication and what increments of your investment will be used in telling people you exist and inviting them to come. 

For many people today, they have embarked on a path that has decided to drop all forms of media and to embrace social media because, in their minds, anyone can do, it’s easy and it’s free. However, much like anything in marketing, perceptions like this can end up costing you money in lack of customers, lack of proper communications and most importantly knowing how to follow-up. 

Any media buy should be driven by the top there elements mentioned above. While there are other important factors that also need to be considered, these three are crucial in beginning any marketing effort. In regards to your audience, if your customers are primarily 55 and above (an age group that is expected to double in the next 10) years) deciding to place all your efforts on Snapchat, Instagram or Twitter may be misplaced. Dropping efforts in using media such as print media, radio and television could also be a mistake when it comes to placing your assumptions that traditional mediums are no longer relevant. 

PLAN FOR TOMORROW TODAY 

Let’s face it: Today’s world is filled with a great deal of expectations. We have a passion for doing something, so we start a business and expect others to share in that passion. We rent or buy a place on a busy street and we expect people to stop in, shop and buy what we have. We develop a website, establish a Facebook page and maybe an Instagram account, and we expect potential customers to start following us in droves. 

However, the expectations do not always relate directly to positive results. 

Unless you have an unlimited bank account that will cover your mistakes, most small businesses do not have the luxury to just wing it. And they don’t have to. 

Do a little legwork to find free small business resources, including SBDC, SCORE and some chambers of commerce. Seek out entrepreneur hubs and working spaces you can use at little or no charge as you develop and perfect— plan — your concept. 

Planning ahead forces you to address your competition and makes you answer questions about how you are going to be unique or stand out from others whether in product, services or price. 

The planning process also makes you look at something many business owners never think about – sustainability. It’s a great feeling to get a place, decorate it, have the ribbon cutting and open the business you dreamed about opening, but what will it take to keep your business thriving? 

Hope is nice and meaningful, but it has never been a worthwhile strategy. When it comes to investing your time and money, give yourself the best chance to succeed by thinking through and planning for that success. 

Vern Eswine is president of The Marketing Company in New Albany. The brand marketing firm has been in business since 1982. For more information go to marketingcompany.com or call 812.944.7728. 

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Spirits of French Lick

COURTESY INFORMATION | PHOTOS BY CHRISTIAN WATSON

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Gamblers and gangsters, artists and architects, frontiersmen and businessmen, heroes of sport and especially the wayward backwoods distillers that kept the social castes, well, sociable, these ethereal inhabitants of French Lick’s past were truly a restless bunch. The legends alone would be enough to guarantee a place in any history book, but the final paragraphs have yet to be written for this rediscovered bastion of Americana. 

Spirits of French Lick is leading the way for Indiana distillers by bringing the artisan distilling industry and its inseparable history back to the Southern region of Indiana. The goal is to represent both the quality and the history of Hoosier distillation, presenting an untold and ever-unfolding story about the nature of distillation in the state while exemplifying and expanding upon what that industry has evolved into. 

Spirits of French Lick is precise in the way they represent who they are and what they produce, playing the part of both distiller and historian. 

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This approach gives a very unique place in the industry, not just in terms of the story of Spirits of French Lick, but also the methodologies of double pot still distillation, retention and concentration of flavors. They rely on both time-tested practices and new innovations in our distilling program. 

Through these processes, they craft a spirit that has defined character, equally driven by grain, barrel, yeast and experience and following Spirits of French Lick’s only rule: “Respect the Grain.” 


Spirits of French Lick 

8145 Sinclair St. 

West Baden 

812.936.2293 

spiritsoffrenchlick.com 

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FROM CAGE TO STAGE

DAN FARMER AND THE JUICE BOX HEROES ROCK SOUTHERN INDIANA

BY LAURA ROSS

PHOTOS BY TONY BENNETT OF TONYBENNETTSTUDIO.COM AND CHRISTIAN WATSON FOR EXTOL MAGAZINE

In this season of graduations and new beginnings, lots of high school seniors eagerly scoop up college scholarships. It’s a rite of passage for many – but that wasn’t the case for Dan Farmer in 2006. His story winds around like the lyrics of an epic ballad. 

“I was a basketball player and loved musical theatre at Jeffersonville High School,” said Farmer, now 31, and the founder and lead singer of The Juice Box Heroes, one of Southern Indiana’s most sought after cover bands. group1

“Not a lot of people have that combination of athletics and theatre,” Farmer continued, “but I was friends with everyone – from the jocks to the artistic kids. I had several scholarships for theatre, and I had the opportunity to play basketball at a few schools as well. I turned them all down.” 

But why? 

Farmer chuckled. “I was in love with the sport of mixed martial arts and had every intention of becoming a professional cage fighter.” 

Following a heartbreaking loss in the basketball regional his senior year, Farmer said goodbye to basketball, and days later, started training in mixed martial arts with New Albany police officer Craig Pumphrey and Ivan Dale, who trained other New Albany police officers in martial arts. Later that summer, Farmer added a boxing coach, Rock Cruz, and was on his way to his dream. 

It might not have been his parents’ first choice for launching his post-high school life, but Farmer had a vision. He enrolled at Indiana University/Bloomington, earning a degree in fitness specialism-kinesiology, but trained night and day to be a professional cage fighter, with the goal of eventually opening his own gym. “I trained six days a week in Jiu-jitsu for hours a day,” said Farmer. By the end of his first year at IU, he was ready for his first cage fight. “I was 19 and I fought a 29-year-old,” he said. “The fight lasted just under two minutes, and he (Farmer’s opponent) got 47 stitches in his face. It was the first physical altercation I’d had in my entire life. I was never rough, I never fought anyone. I saw this as a sport I loved and wanted to master.” The adrenalin was the lure for Farmer. “If you’re going to beat someone in sports, a fight is the ultimate physical competition,” he explained. “It’s not who is the toughest, it’s who is the most skilled in martial arts. I dedicated myself and worked so hard on my skills, my cardio, and my strength. I loved every second.” 

danWhile his parents grudgingly supported his fighting, they insisted he remain in school. “It was really hard for them to watch it,” said Farmer. “My dad would lose sleep all week worrying about my well-being before a fight.” 

He participated in cage fighting for five years and wound up with a 7-1 record. As he finished college and hit his 23rd birthday, he realized that it was time to move on. He was well-known regionally, and still loved mixed martial arts as a sport, but he knew hitting the elite – and most profitable – level of the sport was probably not in his future. 

Farmer emerged from the sport relatively unscathed, “Other than the fact I can’t breathe out of my left nostril now. I’m otherwise OK,” he laughed. He graduated and worked for Jasper Engines and Transmissions, running their wellness programs initially, and later, moving into a supervisory role on the factory floor. He currently works for Cintas as a sales representative. 

But Farmer knew he had to follow another lingering passion. Music and theatre had always been a part of his narrative, with stage appearances as early as 10 years old. He sang in the choir. College karaoke was great fun. He loved people, he loved music and he loved to entertain. 

A fateful evening out with friends to see the Louisville Crashers band in 2010 led to a conversation with his friend, Jordan Rajchel, and the birth of The Juice Box Heroes. 

“We were having a great time, and I said, ‘Man, we could do this better than anyone,’” said Rajchel, who was the band’s drummer until 2016. “I’ve loved seeing this thing we built grow into something pretty amazing.” 

group2“We said, let’s do it,” added Farmer. “We put together five friends, and we were terrible.” 

They practiced in a garage, though, and soon landed a few gigs in early 2011. Then, an opportunity arose to play at Louisville’s Hard Rock Café, and the band with no name faced a conundrum. 

“We didn’t have a name,” Farmer laughed. “Everyone brought a list of names to rehearsal, and everyone hated each other’s suggestions. In desperation, our lead guitarist, Kyle Reagan, threw out the name Juice Box Heroes and it stuck. I thought we might change the name later, but we never have, and now everyone in Southern Indiana and beyond knows us.” 

Word began to spread, and The Juice Box Heroes quickly established a popular following in the area. Weddings, corporate events, fundraisers and bars began booking the band, and their popularity soared. Farmer equates that to their varied and ever-changing selection of music, from the 1960s through today’s hits, covering all genres of music. 

“All of our shows this year have been sold out, and this year is nearly filled with shows,” said Farmer. “We average about 30 weddings a year, lots of events like Harvest Homecoming, and we travel regionally. We have even played the Fourth of July celebration for Pinehurst Golf Resort in North Carolina for the past two years.”

group3The Juice Box Heroes currently number six members, including Farmer and guitarist Kyle Reagan. Drummer Josh Howe, bassist Josh Inzer, keyboardist Dexter Neal and singer Sydney Magers round out the band. Rick Day runs all sound and light and heavy lifting for the band. 

Everyone has day jobs as varied as school bus driver (Inzer), sales rep (Farmer), Humana employee (Neal), music teacher and choir director (Reagan), medical assistant (Magers) and theme park set designer (Howe). 

For any locals keeping count, there are three New Albany High School and three Jeffersonville High School alums.


“ THERE AREN’T MANY THINGS THAT FEEL BETTER THAN TO BRING JOY TO PEOPLE AND THIS BAND IS DEFINITELY IN THE BUSINESS OF DOING JUST THAT.” 

– Sydney Magers 


Female vocalist Magers joined The Juice Box Heroes in 2015. “It’s like having five brothers I never knew I needed, but I can’t imagine life without them now,” she said. “We have an absolute blast performing together. There aren’t many things that feel better than to bring joy to people and this band is definitely in the business of doing just that.”

And Farmer’s parents? “They are much more in tune with this lifestyle. In fact, they are two of Juice Box Heroes’ biggest fans. My dad even watches our videos when he works out.”

“My dad taught me a mantra a long time ago, that reads, ‘Expect to be good. Preparation builds confidence. Confidence builds greatness.’ I live by this every day,” Farmer added. “I’ve gone from an honor roll kid playing basketball to a professional cage fighter to the leader of the band and rock singer. I’ve been so lucky and blessed with so many opportunities. Every time I get on stage, I relish that feeling.” 

“Dan is one of the most motivated, passionate and competitive people you’ll ever meet,” said friend and former bandmate Rajchel. “If he does something, he’s going to do it right. There’s no in between. That feeling is priceless when you walk away from a show knowing we were a huge reason those people will remember that night forever. There’s nothing like it.” 

“I will never forget the first time we played the Jeffersonville RiverStage,” added Magers. “There were thousands of fans beyond excited to see us. As the Heroes took the stage, the crowd grew even louder, and in that moment, I knew I was home.” 

“We’re just regular people from Southern Indiana who love to perform,” Farmer said. “We’re up there, with so much energy, and we sing and dance and have a blast. We love it and that translates to the audience. They see how much fun we’re having on stage, and they want a piece of that.” 

Life continues to evolve for Farmer, who is now a father to his six-year-old son, Bas. 

“This band has been around his whole life, and I love having him at shows,” Farmer said. “Bas loves to sing at the top of his lungs and dance around the house. I think he might have some star power in him.” 

Farmer hopes to keep The Juice Box Heroes rolling into the future. “We can play 200 songs on the spot, but we are constantly working on new songs, and we are very prepared. We’re always growing and getting stronger, and we’ve become family. We just love what we do.” 


MUSIC NOTES WITH DAN FARMER 

SONG OR BAND THAT MADE YOU WANT TO SING: Seeing Coldplay in concert made me want to be in a band. The Louisville Crashers made me think it could be a reality. 

SONG YOU LOVE TO PLAY: “Bust A Move” by Young MC 

SONG YOU WISH WOULD GO AWAY: “Ain’t No Mountain High Enough” 

ONE HOUR. NO LIMITS. WHO WOULD YOU LOVE TO TALK MUSIC WITH BACKSTAGE BEFORE A SHOW: Prince 

BIGGEST “ROCK STAR” MOMENT: Performing in front of 5,000 people at the Jeffersonville RiverStage in 2018 

WHAT’S YOUR DREAM BACKSTAGE RIDER INCLUDE: Blue M&Ms, sushi, caviar and a pedicure. 

IF THE JUICE BOX HEROES IS STILL AROUND IN 2040, WILL YOU HAVE THE “MOVES LIKE JAGGER”?: Yes! I’m already been called the Jagger of Jeffersonville, so it’s a guarantee! 

WHAT LYRICS WILL BE ON YOUR TOMBSTONE: “Here I go again on my own!” (Whitesnake) 

WILL YOU EVER PLAY THE ‘HOKEY POKEY’ OR ‘CHICKEN DANCE’ AT A WEDDING: NEVER. 

MARTIAL ARTS ON STAGE: I throw the occasional high kick and pray that my pants don’t tear. 

THE JUICE BOX HEROES REALITY SHOW TITLE: “The Definition of Weekend Warriors” 


The Juice Box Heroes 

thejuiceboxheroes.com 

@thejuiceboxheroes 

 

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ABBEY ROAD ON THE RIVER

May 23-27 • Big Four Station in Jeffersonville

Photos by Christian Watson

Abbey Road on the River is the world’s largest Beatles and 60s music festival based in Southern Indiana. 

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SAPPHIRE BOUTIQUE PRE-DERBY PARTY

April 12 • Jeffersonville

Photos by Bailey Boyd

Sapphire Boutique held its inaugural pre-derby fashion show and party on their back patio at the 326 Spring Street location in historic downtown Jeffersonville. The head-turning affair thrilled guests with the latest in spring, summer and Derby fashions.

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BREAKAWAY DANCING

May 14 • Horseshoe Southern Indiana

Photos by Christian Watson 

The second annual BreakAway Dancing event benefited New Albany’s home for women recovering from addiction 

St. Elizabeth Catholic Charities 2019 Giving Hope Changing Lives Gala.

GIVING HOPE CHANGING LIVES

April 25 • Louisville 

Photos by Tony Bennett 

St. Elizabeth Catholic Charities celebrated its 40th anniversary gala at the Kentucky International Convention Center. 

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1SI 2019 ONE AWARDS

April 11 • Huber’s Orchard, Winery & Vineyard’s

Photos by Christian Watson

More than 300 guests attended One Southern Indiana’s 2019 ONE Awards ceremony. Winners were selected by a panel of judges and online polling.The program recognized finalists in six business categories who were showcased in customized videos before representatives of each award’s sponsor announced the winners.